Designer Spotlight: Jose Dias of Justin Alexander Bridal

Blush Bridal Boutique takes pride in carrying wedding gowns from designers we both adore and respect! Justin Alexander Bridal is one of our top selling lines, and we are so excited to be hosting an upcoming trunk show during the last weekend in July. Jose Dias, the fashion-forward mastermind behind these incredible gowns will be in our boutique to work with brides during the trunk show.


Justin Alexander debuted on the bridal fashion scene as T&G Bridal in 1949 in Brooklyn, New York. It was a time when femininity in women’s fashion was re-emerging from the masculine scarcities of the war-torn 1940s. Brides could now afford bigger gowns and bolder headpieces and T&G’s exquisite tiaras and detailed headpieces met that demand.

Continuing to meet the demand for classic style and romantic details, Justin Alexander offers contemporary bridal gowns and accessories touched by vintage inspiration. Its mid- to high-end designs combine couture style with affordability.


One of America’s and Europe’s most influential producers of wedding fashions, Justin Alexander designs are found across the globe because of their exceptional quality and superb style. The collection captures the romantic dreams of brides everywhere who seek Old Hollywood glamour. If you love Grace Kelly, Audrey Hepburn or Jackie Kennedy, you’ll find Justin Alexander the right fit for your most important day.

How is this achieved? Justin Alexander eschews extreme trends in favor of timeless looks. In a Justin Alexander gown you can be demure yet sexy. Glamour is created with lavish lace, stunning silhouettes, distinctive necklines and memorable details. Accessories such as jackets, shrugs, belts, and wraps add a feminine touch which makes brides feel and look even more special on their most special day.


Jose Dias is the designer currently tasked with creating fresh collections of wedding gowns each season for the Justin Alexander line. His attention to detail, creativity, and devotion to interpreting the newest trends at reasonable prices make him both successful and inspirational in the bridal industry. This legendary designer took some time to chat with me last week about dresses, trends, and brides!

The upcoming trunk show at Blush Bridal Boutique will showcase the Spring 2015 collection. What was your inspiration for this collection?

For me my greatest inspirations are Old Hollywood movies. I adore everything Doris Day wore, so I would say she was a big influence for this year’s collection. Another influence was Downton Abbey. I guess I am attracted to movie stars, their costumes as well as the glamour that once was Hollywood and still is.

What new and unique touches are featured on these gowns? What is fresh and new for Spring 2015?

For sure we have really researched and come up with the nicest laces as well as very intricate and delicate beading. We are all about attention to detail. We are also loving the layering of fabrics to create dimension as well as volume.


Are there any gown trends (or wedding trends in general) that are increasing in popularity for 2015?

I would say there are two trends that are increasing in popularity. The first would be the a-line to fuller ball gown. More and more brides are returning to the notion of being a princess on her day, but infusing a little more glamour and glitz to it. The second trend would be softer and cleaner. This bride wants none of the fuss of a more voluminous gown. She wants to be carefree and tries to channel her Bohemian side.

What is the biggest mistake brides make when shopping for gowns?

They sometimes are so stuck on a “look” they feel is them. For example she may go into a store assured she wants to wear a mermaid or more fitted style and then she finally is coaxed to try on something completely opposite, and to her surprised she falls in love. It also goes the other way around with a bride wanting to wear a huge ball gown and then goes for a more streamlined look. I would say that about this happens to about 70% of my brides. It’s fun to see their reaction when they walk out of the dressing room smiling because they would never have thought they would liked this other look.


Any favorite celebrity wedding looks?

Can I just tell you the ones I didn’t like? I am joking. There are SO many in my book. My favorite of all time has to be Grace Kelly of course. Most recently I would say Jessica Simpson this past month because I love ball gowns, and of course embroidery. Others that stole the spotlight are Kelly Clarkson, Ivanka Trump, Anne Hathaway and Portia De Rossi.

You are obviously a very busy designer. Why is it important to you to take the time to visit boutiques and work with brides?

It is so important for me because this is when, hands on, I get the most inspiration. Meeting these REAL brides is great because I get to hear from them first hand what they have been looking for and either cannot find or what their opinion is after shopping around for a while. At the end of the day these are the women I am designing for,  not the size 2 model we use on our shoots.

Are there any charities or philanthropic causes that you are passionate about?

For sure my greatest philanthropic passion over the past 4 years has been GLSEN. This organization nationwide helps both grade school and high school students find a safe place within their schools to go talk about bullying. This is an epidemic on every level. Even though GLSEN stands for Gay Lesbian Straight Education Network, it is about all students. It may be that you are being discriminated against because of your sexual preference, weight, handicap, religion or anything else. This organization educates and provides a safe kit space to every school in America with the help of donations and fund raising. It only costs $25.00 per kit per school.

Thank you so much for chatting with me, Jose! We can’t wait to see you at the Justin Alexander Trunk Show at Blush later this month!

Blush Bridal Boutique to Host Justin Alexander Trunk Show

Blush Bridal Boutique is pleased to announce that it will unveil the Spring 2015 line of Justin Alexander wedding gowns at a special in-store event this month. This exclusive trunk show will be held from July 25-27 in our Haymarket bridal boutique.


The event will feature new gowns from the world famous designer and will also celebrate our affiliation with the fashion-forward Justin Alexander brand. During the event, the store will have exclusive access to the latest wedding gown designs from this designer.

Jose Dias, acclaimed designer for Justin Alexander, will be at Blush for the weekend to help brides select dresses and answer any wedding style questions.
As always, trained bridal consultants will also be on hand to help brides accessorize, while helping them to select the perfect, most flattering gown.


The Justin Alexander Spring 2015 collection features an elegant, but dramatic selection of gowns for the sophisticated, chic bride. Sweeping ball gowns and sexy, hip-hugging mermaid styles, featuring textured ruffles and splashes of lace and beading, are just some of the styles showcased on the runway at Justin Alexander’s spring bridal fashion show.

Promotional pricing will be offered during this special event, and all brides who purchase during the event will receive an extra special gift valued at $150!

To view this exclusive collection of Justin Alexander wedding gowns before it is released worldwide, be sure to book an appointment to this spring-preview trunk show at Blush Bridal Boutique. For an exclusive appointment to the trunk show, call 703-753-8303.